Bicycle Benefits works when businesses become Bicycle Benefits Business Members and individuals purchase their Bicycle Benefits helmet stickers. When the individuals adhere their Bicycle Benefits helmet stickers and ride to Bicycle Benefits Business Members locations (identified by the storefront window decals and online listings), the cyclists receive discounts or rewards. The program grows by the increased distribution of Bicycle Benefits helmet stickers and, most importantly, the support of businesses that choose to support this initiative and become Bicycle Benefits Business Members. Explore the Individuals and the Businesses menu for more information.