In order to spread the success of the program in your community, many "green" businesses must become Bicycle Benefits Business Members (sample letter to businesses) and Bicycle Benefits helmet stickers need to be distributed. Individual champions, bicycle clubs, advocacy groups, city departments, and business associations are encouraged to take a leading role in bringing Bicycle Benefits to the community level.
The use of concerts, festivals, bike to work/school days, a scavenger bike event and other engaging activities are great opportunities to involve your community in the growth or kick-off of Bicycle Benefits. Be creative. Perhaps involve a famous/political figure and use this sample letter in order to involve the press. If you have any question Contact us.