The cost of a municipal surface parking spot in 2000 was $11,450 and $15,900 for garage parking. This excludes the yearly maintenance. Bicycle Benefits is designed to decrease the demand for this high-cost luxury that is funded by the city and the taxpayer. | |  | More cyclists on the road changes driver behavior to one which is more sensitive to cyclist safety and needs. The reflective Bicycle Benefits helmet stickers provide additional safety. The Bicycle Benefits helmet sticker needs to be affixed to one's helmet in order to receive discounts/rewards, thereby increasing helmet use among participating cyclists. | | 
| Bicycle Benefits increases the number of non-polluting, low-impact, and less space-dependent vehicles on the road. Many cities are faced with poor air quality. Bicycle Benefits increases the number of non-polluting transportation machines on the streets.
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